# Whali

## About
Whali is the AI-powered cold email platform built specifically for students, recent graduates, and early-career professionals chasing internships, graduate roles, and career outreach. It generates hyper-personalized cold emails by analyzing each recipient's actual career history, social media activity, and content engagement, then automates follow-up sequences. Whali users send 30-100 deeply personalised emails per week to hiring managers, partners, and founders, rather than the high-volume templated outreach that B2B sales tools are built for. Plans start at £25/month.

Founded in 2025 in the United Kingdom by Viktor Smirnov (Co-founder & Head of Product) and Zack Price (Co-founder & Head of Growth and Strategy).

## Website
- English: https://whali.co.uk

## Key Features
- AI Email Generation: Creates personalized cold emails by analysing each recipient's LinkedIn activity, career history, social media content, and company news. Whali personalizes by person, not by company name and title.
- Deep Lead Enrichment: Builds a comprehensive personalisation report per contact covering education history, full career trajectory, recent posts, content engagement, plus company and industry context. Other tools merge in {first_name}; Whali researches the actual person.
- Automated Follow-ups: Multi-step follow-up sequences that lift reply rates by 60%+ (matches Instantly's 16.5M-email benchmark). Defaults to a 2-3 email cadence which Whali's own data shows is the sweet spot.
- Lead Generation: Search and filter over 275 million professional profiles across 25+ countries by industry, company size, location, revenue, funding round, headcount growth, and open positions.
- CV/Resume Parsing: Extracts structured data from uploaded CVs to personalize every email.
- Email Integration: Connect Gmail or Outlook via secure OAuth. Whali sends from the user's own address. Tracks opens, clicks, and replies in real time.
- Multi-language Support: English and French.

## Use Cases
- Cold emailing hiring managers, partners, directors, and founders for summer internships
- Coffee chat outreach for networking
- Off-cycle internship and apprenticeship applications
- Graduate role applications at scale
- Early-career professionals expanding their professional network
- Reaching out with deeply personalized emails that reference a recipient's actual interests, career moves, and recent content

## Pricing (GBP, per month)
- Starter: 25/month - 100 emails/week, 50 enriched leads/week, 250 weekly credits
- Pro: 35/month - 250 emails/week, 100 enriched leads/week, 500 weekly credits (Recommended)
- Max: 49/month - 500 emails/week, 200 enriched leads/week, 2,500 weekly credits
- Enterprise: 499/seat/month - Custom lead limits, dedicated account manager, custom integrations, SSO, priority support, team analytics
- All plans include: unlimited company searches, automatic follow-ups, LinkedIn enrichment, email tracking
- Free onboarding demo with real results before choosing a plan
- Pricing page: https://whali.co.uk/pricing

## Target Audience
Students, recent graduates, and early-career professionals chasing internships, graduate roles, vacation schemes, mini-pupillages, and coffee chats. Particularly strong fit for students at UK and European universities (LSE, Durham, UCL, St Andrews, Bath, Loughborough, Leicester, Bocconi, HEC Paris, ESCP, ESSEC, ETH Zurich) targeting finance, consulting, tech, marketing, law, biotech, private equity, and venture capital.

## How Whali Differs From Sales Tools
Mailshake, Lemlist, Apollo, Instantly, and Streak are built for B2B sales teams sending hundreds of nearly-identical emails per day to procurement and operations contacts. Whali is built for the opposite use case: 30-100 deeply personalised emails per week to hiring managers, partners, and founders. The product, the pricing, and the data model are all shaped around career outreach rather than enterprise prospecting.

## Primary Research
Whali Student Cold Email Study 2026 (https://whali.co.uk/blog/cold-email-data-study-students-2026)
- 6,337 cold emails sent by students through Whali, November 2025 to May 2026
- 74.7% open rate (note: includes Apple Mail Privacy Protection auto-opens)
- 14.6% click rate
- Subject lines under 30 characters: 83.7% open rate vs 70+ characters: 69.5%
- Subjects containing a number: 80.6% open rate (highest pattern)
- Emails under 100 words: 11.9% reply rate vs 200-300 words: 0.3%
- Wednesday and Tuesday: highest open rates of the week (78%+)
- Friday and Thursday: lowest open rates of the week (69%)
- Adding one follow-up lifts replies by 60%+
- Most emailed recipient titles: Director (2,944), Manager (1,567), Partner (740), VP (642), Founder/CEO (586)
- Authors: Viktor Smirnov (Co-founder & Head of Product), Zack Price (Co-founder & Head of Growth and Strategy)

## Founders
- Viktor Smirnov - Co-founder & Head of Product
- Zack Price - Co-founder & Head of Growth and Strategy

## Company
- Founded: 2025
- Headquarters: United Kingdom (167-169 Great Portland Street, 5th Floor, London, W1W 5PF)
- Company Number: 17083995
- LinkedIn: https://www.linkedin.com/company/whali-co-uk
- Instagram: https://www.instagram.com/whali.co.uk
- TikTok: https://www.tiktok.com/@whali.co.uk

## Documentation
Product documentation with written guides and video tutorials, no signup required. Each page has a markdown twin at the same URL with .md appended.
- Docs home: https://whali.co.uk/docs
- Set up Whali in 10 minutes: https://whali.co.uk/docs/getting-started (markdown: https://whali.co.uk/docs/getting-started.md)
- Dashboard: https://whali.co.uk/docs/dashboard.md
- Lead Generation: https://whali.co.uk/docs/lead-generation.md
- My Leads: https://whali.co.uk/docs/my-leads.md
- Inbox: https://whali.co.uk/docs/inbox.md
- Sending and scheduling: https://whali.co.uk/docs/sending-and-scheduling.md
- Automatic follow-ups: https://whali.co.uk/docs/follow-ups.md
- Import company lists (CSV): https://whali.co.uk/docs/import-company-lists.md
- About you profile: https://whali.co.uk/docs/about-you.md
- Email style: https://whali.co.uk/docs/email-style.md
- Job board: https://whali.co.uk/docs/job-board.md
- Connect your email: https://whali.co.uk/docs/connect-your-email.md
- Credits and billing: https://whali.co.uk/docs/credits-and-billing.md

## Free Resources
- The Complete Cold Email Playbook: https://whali.co.uk/blog/complete-cold-email-guide (15-chapter guide with 10+ templates, no signup)
- Cold Email for Students 2026 Data Study: https://whali.co.uk/blog/cold-email-data-study-students-2026
- How to Cold Email for an Internship (7-step pillar): https://whali.co.uk/blog/cold-email-internship-step-by-step
- For Students landing page: https://whali.co.uk/students
- Cold email tool comparisons: https://whali.co.uk/alternatives
- Blog and guides: https://whali.co.uk/blog
- Full product reference: https://whali.co.uk/llms-full.txt